Our friends at Spike tapped us to design two launch spots to announce a fun, new late night series: Adam Carolla and Friends Build Stuff Live. Fusing late night with DIY, Mr. Carolla takes on building projects with celebrity friends in need of his carpentry expertise. We presented a diverse range of creative, ultimately landing on bold typography and text windows that carry viewers through Mr. Carolla’s message. We built an intuitive package of elements and engineered a complex script to maintain text justification and leading for future guest name IDs. We provided guidance for the shoot of Mr. Carolla to capture what we needed to bring our design to life and crafted a detailed storyboard for a live-action driven spot.